Launch your career in just 3 weeks!
14 July – 8 August
Social Media Marketing
It doesn’t matter whether you already have experience in social media or not — this course will teach you how to become an expert in social media marketing.
You'll learn how to navigate and utilize YouTube, Facebook, Instagram, and TikTok to create effective, engaging posts.
Additionally, you'll gain a strong understanding of analytics and monetization, allowing you to track success and optimize your content strategy.
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Course language:
Course structure:
MODULE 1
ONLINE
Acquiring SMM Skills
2 weeks, 5 modules, self-paced • July 14 - 25
Dive into the world of SMM and create your own SMM video compilation—combining theory with hands-on practice—while receiving expert feedback from industry professionals.
This module includes:
-
Video lessons
-
Text lessons
-
Self-check exercises
-
Advanced questions
-
Practical tasks
-
The final practical task involves creating an SMM video compilation using the same source material, tailored for different platforms: YouTube, Instagram, Facebook, and TikTok. Participants will adapt and package the content according to the specific requirements of each platform.
All work will be assessed by experts.
Top-performing students of online module will be invited to an offline practice in Baku.
FOR THE TOP FINALISTS OF THE FIRST MODULE
MODULE 2
OFFLINE
Intensive Practice in Baku
3 days, full-time • August 6 - 8
Apply what you've learned during a 3-day training in Baku, where our experts will share their knowledge and guide you through real-world practice.
This module includes:
-
Real-world case studies
-
Extensive practical exercises
-
Personalized feedback
-
Full-cycle video creation (from idea to final product)
Expert Mentorship – Each group is guided by an experienced mentor, providing personalized feedback and coaching.
170 ₼
Early birds get exclusive access to the first steps this June!
Course structure:
FOR THE TOP FINALISTS OF THE FIRST MODULE
MODULE 1
ONLINE
Acquiring SMM Skills
2 weeks, 5 modules, self-paced • July 14 - 25
Dive into the world of SMM and create your own SMM video compilation—combining theory with hands-on practice—while receiving expert feedback from industry professionals.
This module includes:
-
Video lessons
-
Text lessons
-
Self-check exercises
-
Advanced questions
-
Analysis of real examples
-
The final practical task involves creating an SMM video compilation using the same source material, tailored for different platforms: YouTube, Instagram, Facebook, and TikTok. Participants will adapt and package the content according to the specific requirements of each platform.
All work will be assessed by experts.
Top-performing students of online module will be invited to an offline practice in Baku.
MODULE 2
OFFLINE
Intensive Practice in Baku
3 days, full-time • August 6 - 8
Apply what you've learned during a 3-day training in Baku, where our experts will share their knowledge and guide you through real-world practice.
This module includes:
-
Real-world case studies
-
Extensive practical exercises
-
Personalized feedback
-
SMM video compilation creation
Expert Mentorship – Each group is guided by an experienced mentor providing personalized feedback and coaching.
What jobs can you do after the course?

SMM specialist at TheSoul Publishing

Freelance SMM expert

SMM specialist at any company
Who's this course perfect for?
Anyone aspiring to become an SMM Specialist
Whether you're starting from scratch or looking to refine your existing skills, this course will provide you with the tools and knowledge needed to succeed in social media marketing.
What you will learn:
TOPICS IN THE ONLINE MODULE
SMM Introduction
- Explore key terms in the social media landscape
- Identify different types of content
- Break down the main components of an Effective Post
- Understand what you can do with content
- Measure success with core SMM metrics
- Navigate the major platforms used by SMM professionals
2-5 modules will be dedicated to each platform: YouTube, Instagram, Facebook, and TikTok, covering the following topics
- Get acquainted with the ecosystem of each platform
- Explore each platform’s key features
- Understand copyright rules and content guidelines
- Stay ahead with the latest trends
- Examine monetization opportunities on each platform
- Interpret each platform’s analytics and performance metrics
TOPICS IN THE OFFLINE MODULE
Day 1: SMM Compilation and Modification 🧩
Day 2: SMM Analytics: Data-Driven Content Strategy 📱
Day 3: Client-Based SMM Content 🤝
Course Reviews
Support 🤝
I truly have only positive things to say about the program. The mentors are incredibly supportive and approachable, and the practical tasks are especially valuable — they really help solidify the core principles of social media management in a hands-on way.

Torkos Adam-Attila
SMM specialist
Motivation 🔥
The SMM Bootcamp exposed me to how algorithms and social media actually work, teaching me a lot about how to improve audience engagement. The fact that I was guided from the beginning of the program until the end, with well-structured activities designed to support my growth, was very encouraging.
Thank you, TheSoul Publishing. Thank you, my dear mentors.

Aninyem Michael
SMM specialist
Renewal 🔄
The SMM school was an interesting way for me to step into a new area of expertise. The materials were clear and easy to follow, and the tasks were pretty engaging. I also liked how everything was broken down in a simple, practical way. I’d definitely recommend this course if you’re looking to build real skills.

Maria Cecilia Ojea Quintana
SMM specialist
Course Reviews
Support 🤝
I truly have only positive things to say about the program. The mentors are incredibly supportive and approachable, and the practical tasks are especially valuable — they really help solidify the core principles of social media management in a hands-on way.

Torkos Adam-Attila
SMM specialist
Motivation 🔥
The SMM Bootcamp exposed me to how algorithms and social media actually work, teaching me a lot about how to improve audience engagement. The fact that I was guided from the beginning of the program until the end, with well-structured activities designed to support my growth, was very encouraging.
Thank you, TheSoul Publishing. Thank you, my dear mentors.

Aninyem Michael
SMM specialist
Renewal 🔄
The SMM school was an interesting way for me to step into a new area of expertise. The materials were clear and easy to follow, and the tasks were pretty engaging. I also liked how everything was broken down in a simple, practical way. I’d definitely recommend this course if you’re looking to build real skills.

Maria Cecilia Ojea Quintana
SMM specialist