Educational courses for creators and SMM professionals from the global industry leader

Take the courses and start working at your own pace and location

2 billion

social media followers

25 billion

monthly views

Educational courses for creators and SMM professionals from the global industry leader

2 billion

social media followers

25 billion

monthly views

Take the courses and start working at your own pace and location

Choose your course 👉
profession
job
hobby

Course for content creators
Course for social media managers

Choose your course 👇
profession
job
hobby

Course for content creators
Course for social media managers

What are the benefits of our courses?

Certificate from a leading global media company
Opportunity for employment at TheSoul Publishing, StarNest and other companies
Real projects, real-world cases
Feedback from industry professionals

What are the benefits of our courses?

Certificate from a leading global media company
Opportunity for employment at TheSoul Publishing
Real projects, real-world cases
Feedback from industry professionals

Thinking about a future in social media or content creation?

Pick the course that suits you best!

Social Media Marketing

14 July – 8 August
Learn how to effectively use the four major social media platforms—YouTube, Facebook, Instagram, and TikTok—to grow audiences organically and drive engagement.

This course is designed to teach you how to become an expert in social media marketing. No experience in SMM is needed—our SMM specialists will share their unique knowledge from working in one of the world’s most prolific digital media companies.
  • In the English language
  • 2 weeks of online learning
  • 3 in-person days in Baku*
*for the top finalists of online module

170 ₼

Content Сreation

July 1 – August 22
Create striking videos that stand out, tell your story, and go viral.
This course equips you with the tools to become a one-person creative production team, using proven methods from a studio that reaches 25 billion viewers on social media monthly — no matter your experience level!
  • In the Russian or English language
  • 4 weeks of online learning
  • 2 in-person weeks in Baku*
*for the top finalists of online module

850 ₼

Early birds get exclusive access to the first steps this June!

From the SMM experts and creators behind global social media phenomena:

Bright Side
44,7M subscribers
5-Year Crafts
5,57M subscribers
123 GO!
12,7M subscribers
SMOL
27,1M subscribers
5-Minute Crafts
81,1M subscribers
WoodMood
9,73M subscribers

From the SMM experts and creators behind global social media phenomena:

Bright Side
44,7M subscribers
5-Year Crafts
5,57M subscribers
123 GO!
12,7M subscribers
SMOL
27,1M subscribers
5-Minute Crafts
81,1M subscribers
WoodMood
9,73M subscribers

Course Reviews

Breakthrough! 🚀
It became life changing for me to do what I really love and get an income for that.
My work is my hobby. By doing that, I spend hours doing stuff I am genuinely into, and that can pump up my motivation, productivity, and involvement in what I do. That’s a true inspiration to work in a company that big that cares for its employees so much.
I found so many cool people to share the experience with.

Alona Omelianenko

Creator
Level Up! 💪
Learning to be a remote creator taught me discipline, how to properly manage my time, how to find cool ideas and weed out potentially non-hit ones, developed my editing and sound design skills, this is an interesting and comprehensively developing job and I’m glad to be a part of it.
Adilia Shaikhulislamova

Creator

A New World! 🌟
Before learning from TheSoul Publishing, I thought I know so much about video production, but it turned out my previous knowledge was almost useless as TheSoul opened the doors to completely new set of information, hacks and tricks that completely changed the way how I produce highly viral videos and basically changed my life forever! Highly recommended!
Arturs Slosbergs
Creator
Support 🤝
I truly have only positive things to say about the program. The mentors are incredibly supportive and approachable, and the practical tasks are especially valuable — they really help solidify the core principles of social media management in a hands-on way.
Torkos Adam-Attila

Senior Development Manager

Motivation 🔥
The SMM Bootcamp exposed me to how algorithms and social media actually work, teaching me a lot about how to improve audience engagement. The fact that I was guided from the beginning of the program until the end, with well-structured activities designed to support my growth, was very encouraging.
Thank you, TheSoul Publishing. Thank you, my dear mentors.
Aninyem Michael

Development Manager

Renewal 🔄
The SMM school was an interesting way for me to step into a new area of expertise. The materials were clear and easy to follow, and the tasks were pretty engaging. I also liked how everything was broken down in a simple, practical way. I’d definitely recommend this course if you’re looking to build real skills.
Maria Cecilia Ojea Quintana

Development Manager

Passion ❤️
I love that finally, I can do something I really love and also earn a living from it.
Anna Cretu

Creator

Independence 💼
Learning to be a remote creator helped me develop more problem-solving skills and gave me a greater sense of independence. Finally, I can do the things I love, like filming and editing videos, and get paid in euros monthly.
Ahmed Seddiek Sadek

Creator

Course Reviews

Breakthrough! 🚀
It became life changing for me to do what I really love and get an income for that.
My work is my hobby. By doing that, I spend hours doing stuff I am genuinely into, and that can pump up my motivation, productivity, and involvement in what I do. That’s a true inspiration to work in a company that big that cares for its employees so much.
I found so many cool people to share the experience with.

Alona Omelianenko

Creator
A New World! 🌟
Before learning from TheSoul Publishing, I thought I know so much about video production, but it turned out my previous knowledge was almost useless as TheSoul opened the doors to completely new set of information, hacks and tricks that completely changed the way how I produce highly viral videos and basically changed my life forever! Highly recommended!

Arturs Slosbergs

Creator
Level Up! 💪
Learning to be a remote creator taught me discipline, how to properly manage my time, how to find cool ideas and weed out potentially non-hit ones, developed my editing and sound design skills, this is an interesting and comprehensively developing job and I’m glad to be a part of it.

Adilia Shaikhulislamova

Creator
Support 🤝
I truly have only positive things to say about the program. The mentors are incredibly supportive and approachable, and the practical tasks are especially valuable — they really help solidify the core principles of social media management in a hands-on way.

Torkos Adam-Attila

Senior Development Manager
Motivation 🔥
The SMM Bootcamp exposed me to how algorithms and social media actually work, teaching me a lot about how to improve audience engagement. The fact that I was guided from the beginning of the program until the end, with well-structured activities designed to support my growth, was very encouraging.
Thank you, TheSoul Publishing. Thank you, my dear mentors.

Aninyem Michael

Development Manager
Renewal 🔄
The SMM school was an interesting way for me to step into a new area of expertise. The materials were clear and easy to follow, and the tasks were pretty engaging. I also liked how everything was broken down in a simple, practical way. I’d definitely recommend this course if you’re looking to build real skills.

Maria Cecilia Ojea Quintana

Development Manager
Passion ❤️
I love that finally, I can do something I really love and also earn a living from it.

Anna Cretu

Creator
Independence 💼
Learning to be a remote creator helped me develop more problem-solving skills and gave me a greater sense of independence. Finally, I can do the things I love, like filming and editing videos, and get paid in euros monthly.

Ahmed Seddiek Sadek

Creator

FAQ

Will I receive a certificate upon completing the training?

Upon completing each module (online and offline), participants will receive certificates from TheSoul Publishing and StarNest.

How does the training process work?

Online module:
Get instant access to structured video lessons, analysis of real examples, and self-check exercises. A mentor is available via chat. Learn from TheSoul Publishing’s best practices and use them to become an expert in SMM or a professional videomaker.

Offline practice in Baku:
As the second module goes offline, you’ll embark on immersive training in Baku, where you'll gain real-world experience in SMM or content creation alongside industry professionals.
Each group is led by an experienced mentor who provides personalized feedback and coaching.

What do I need to do to become an SMM or Remote Creator at TheSoul?

Complete the assigned tasks and submit your final project. Our team will review promising students for available roles.

Will I have access to the videos after completing the course?

Yes, you will have half-year access to the course from the time of purchase.

How many hours per week will I need to devote to learning?

Social Media Marketing
Online module:
Time commitment may vary. Generally, you should plan to spend about 5 hours per week completing the learning materials, plus about 5 hours per week working on your personal project (2 weeks total).
Offline practice in Baku:
3 full days, 8 hours per day, with coffee breaks.
Based on the results of the online module and after evaluating individual projects, the authors of the best works will be invited to participate in the offline training.

Course for Creators
Online module:
Time commitment may vary. Generally, you should plan to spend about 3 hours per week completing the learning materials, plus about 3 hours per week working on your personal project (4 weeks total).
Based on the results of the online module and after evaluating individual projects, the authors of the best works will be invited to participate in the offline training.

Offline practice in Baku:
10 full days, 8 hours per day, with coffee breaks.

I'm experiencing technical issues or have questions about my education.
Whom can I contact?

For technical support or assistance, please reach out to td@thesoul-publishing.com.

STARNEST

official partner of TheSoul Publishing in Azerbaijan
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